![]() And if you're extra-serious about finding that perfect match (and who isn't?) drink more water and less caffeine the day you go in. Your skin should be free of self-tanner, and you should steer clear of harsh chemical peels in the days leading up to your visit. (You can remove your makeup in-store, but that can leave redness behind which could skew your results). To get the best read, Philips recommends coming into the store sans makeup. "The device marries all the tones from both the face and décolleté to give you the perfect match," says Phillips. The Color IQ system remedies this by reading three separate places on your face, neck, bust or arm. So the Total Beauty team took a field trip to Sephora (Best Friday Ever) to meet up with Sephora PRO elite makeup artist Helen Phillips, who helped develop the technology.Īccording to Phillips, the most common mistake people make when picking a foundation is looking only at the tone on your face. ![]() Of course, with such big promises, we had to see it to believe it. The handheld tool scans the surface of your skin to tell you exactly what shade and brand of foundation (from a pool of 1,500 contenders) will allow you to live happily ever after. Whatever the issue, it's a total deal breaker - and back to the store you go, hoping this time will be different.Įnter the Patti Stanger of makeup: Sephora Pantone Color IQ - a matchmaking device that pairs you with the perfect foundation shade every time. Or you've noticed in photos that you look super ashy. Then you spend a day - maybe a week - with your perfect match, only to find out that, under broad daylight? Major flaws. Like the afterglow of a great first date, you stroll out of the makeup store with only the highest expectations. This exclusive Sephora foundation service will be available at Sephora 5 Times Square, Manhattan beginning July 26 and Sephora Powell Street, San Francisco beginning August 2.We're not sure which is tougher: finding your perfect foundation, or your perfect man. With that number, Sephora beauty experts reference Sephora’s Universal SkinToneLibrary on an iPad, which holds over 1,000 foundation SKUs, to determine what products are a precise match for each skin tone. ![]() The device works by taking an image of the skin, analyzing it and assigning an official Pantone SkinTone number. The Sephora + Pantone Color IQ system is based on Pantone’s CapSure, a compact, handheld spectro-colorimeter that is used in the design world to identify color with high accuracy. “Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection.” “Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us,” explained Lisa Herbert, vice president of consumer licensing at Pantone. “We see this as the first application of this exclusive Sephora technology, and are excited to expand its capabilities for other uses in the color world.” “Sephora + Pantone Color IQ is an incredible process that delivers a real benefit to our clients,” said Margarita Arriagada, senior vice president of merchandising at Sephora. Using Pantone’s color capture and measuring technology, the Sephora + Pantone Color IQ is a beauty system that scan the surface of the skin, assigns an official Pantone SkinTone number, and matches a scientifically precise foundation shade from Sephora’s 1,000 foundations, brands and formulas. Sephora and Pantone have partnered to announce the launch of Sephora +Pantone Color IQ, an advanced foundation matching solution available in North American beauty retailing locations.
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